Web projects fail not because they're poorly coded, but because our clients are full of doubts about the overall goal they want to achieve. Generally speaking, clients know only how a web site should look like, not how it should work. Information architecture, usability and SEO are the big taboos for them. Clients often ask to change the visual layout of a page or to add a new feature to the web site. They give us some PSD files, a couple of documents and images and they think it's all set and ready to be launched online. But they are not aware of the implications of what they're publishing. No briefing, no analysis, no brainstorming and no planning. Therefore a web developer should be an IA expert, a usability tester and a project manager, all in one (person). Too bad.
Coding doubts: what clients should know
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